We are seeking an experienced Marketing Campaign Lead from a Tier 1 college to join our dynamic team. If you have a strong background in tech-based companies and a proven track record in strategizing and executing impactful campaigns, we want to hear from you!

Role Overview: In this role, you will:

• Strategize and execute end-to-end, partner, and network campaigns.
• Present marketing reports and insights to management.
• Lead and guide an internal team.
• Oversee BTL initiatives and on-ground activations.

Responsibilities:

• Develop and execute successful campaigns for key programs and partner initiatives.
• Ensure alignment of products and services with customer needs.
• Monitor market trends and competitive landscape.
• Design and execute campaigns using IBM Unica and other IBM Marketing Suite modules.
• Lead campaign automation in a Marketing Cloud environment.
• Manage project delivery and collaborate with cross-functional teams.

What We’re Looking For:

• MBA is mandatory.
• 10-12 years of experience in a relevant industry, specifically fintech or tech-based e-commerce.
• Proven expertise in digital and direct marketing, campaign management, and project execution.
• Strong leadership skills and experience managing multiple agencies and internal teams.
• Ability to influence stakeholders and maintain process adherence.

Behaviors:

• Results-oriented and driven.
• Highly numerate with a passion for analytics.
• Adaptable in various roles from individual contributor to team leader.
• Excellent communication skills.



Note: Candidates from Tier 1 colleges with a background in fintech or tech-based e-commerce companies only, please.

If you're ready to make an impact and drive growth, apply today!